Thanks to our brave clients in 2016, we have become:
SILVER AGENCY OF THE YEAR /SR/
TOP EFFECTIVE AGENCY /SR/
INNOVATIVE AGENCY /CZ/
8 OUT OF THE 10 MOST WATCHED ADS IN CZ
WINNERS OF THE GOLDEN EUROEFFIE

JANUARY

WE MADE 8 OUT OF THE 10 MOST WATCHED ADS IN CZ
Zaraguza dominated in the Ads Leaderboard ranking, which measured the most successful ads in CZ according to the number of views and organic shares. ”Down to the Youtube’s algorithm and other tools Fofola used, videos reached its audience not only due to the paid media.” Petra Brodilová, Google.
SEE FULL RANKING
CHANGING YOUR JOB CHANGES YOUR LIFE
Web page profesia.sk publishes 211 000 job offers yearly but it is still hard to get the Slovaks moving. As emerged from the target group analysis, the most important values are good personal relationships with colleagues and superiors, professional fulfillment and a private life space. That’s why our multichannel campaign with its 15-second TV ads and the outdoor campaign pointed to jobs without actually showing them. SEE ADS

FEBRUARY

WE TURNED CHOCOLATE INTO A MEDIUM AND THE GRANDPRIX
The idea of turning the Študentská pečať chocolate into a music instrument brought record sales and increased the market share to unexpected heights. A random arrangement of the ingredients served as a stave that composed you a song. Monkey Business band and Youtubers used it to make their own hit. We won the Grand Prix at Flema Media Awards, Nestlé became The most innovative client of the year and Zaraguza Prague became The most innovative agency of the year. SEE ADSMORE ABOUT FLEMA AWARDS

MARCH

MIAMI AD SCHOOL IN ZARAGUZA
Zaraguza Academy schools the best students each year. This year we hosted Jakub Straka, who taught students many useful tips from the MIAMI AD SCHOOL in Berlin in the areas of creativity and portfolio-making.

APRIL

ANOTHER FRONT PAGE AFTER FORBES
The magazine Trend made an interview with Michal about Zaraguza’s effective campaigns for brands such as Rajec (“Fools” increased sales by 19%), AXE (campaign with Majk Spirit became the most successful Central European AXE campaign), Maybelline (due to the “Real Life Filters” it has become number one again) and about the phenomenon called Fofola. READ INTERVIEW
CAMPAIGN THAT MADE MAYBELLINE #1 AGAIN
The online campaign Maybelline, which supported the confidence of young women brought together Emma Drobná (musician) and Shopaholic Nicol (Youtuber). It was one of the most successful campaigns of the brand - not only because of the record number of channel subscribers but it also launched a public discussion on the confidence and beauty of women. SEE AD 1SEE AD 2

MAY

NEW CARD FOR TATRA BANKA
Having a Youtuber in a campaign is not an idea. That’s why we created the CARD YOU CAN NOT BUY. If you want teenagers to want something you have to FORBID IT. So the first ones to get the card were Youtubers, who unlocked surprises for their fans. In the end, we made the card available to all, because it was for free with the Student Account in Tatra Banka. This creative campaign became a finalist at the Zlaty Klinec awards, the Zlata Pecka awards and it had over 2 million views and even better conversions than the Rytmus Financial Academy. SEE CAMPAIGN
WE CELEBRATED NEW OFFICE PREMISES IN PRAGUE
Zaraguza Prague is expanding, so we moved into our new premises on Mezibranská 4 Street. Look at our great terrace. This pic was taken at the official opening of the grill & chill season.

JUNE

WE BLEW IT UP TO THE MAX WITH THE KING OF PORN
Have you ever seen the king of porn Robert Rosenberg direct a choir that sings you to turn on a “GANGBANG porn”? This special version of the Semtex ad was banned from Youtube promotion, so the fans shared it by themselves. In the second quarter, it got a third place in the Ads Leaderboard ranking and it was even translated to French. During this season Semtex reached record sales and the video was given a lot of attention by the media. It blew our heads off...like in the Kingsman:) SEE SPECIAL AD
FOFOLA IS SUCCESSFUL ABROAD
Zaraguza wins GOLD for Slovakia in the category “Integrated multi-platform campaign” at the European advertising festival Golden Hammer. Thanks to another award in the category “Social network solutions” we received the most points out of all Slovak agencies and we were happy that Fofola is popular among judges from the UK, Germany, Norway, Denmark, Sweden, Switzerland…
CAMPAIGN OF THE YEAR BY ZARAGUZA
Two zarahistoric moments. On the left you see Ľubo Matejovič arranging cooperation with the owner of Fofola ads dog and on the right you see us being awarded for the best campaign of the year at the Zlatý Klinec awards. SEE CAMPAIGN VIDEO

JULY

BRANDED CONTENT SELLS OLYMPUS
Our cooperation with Forbes Czech Republic placed the phenomenal Olympus PEN-F into hands of very successful people, responsible for the success of many well-known companies, which like to present their job rather than themselves. It is the same with the discreet PEN-F that stopped being invisible after the campaign and the interest in the camera overcame all clients´ expectations. READ MORE
TWERK SHAKER ON 9GAGTV, TRENDHUNTER, DESIGNTAXI...
For the Semtex energy drink, we organized the Twerk Shaker Tour that made it possible for club visitors to have their Semtex drinks mixed by twerking. The video went around the globe and it was shared by media such as the 9gagTV, TrendHunter, DesignTaxi… SEE CAMPAIGN

AUGUST

THE FIRST ADVERTISING AGENCY HR BOT
James Bot activates when no one from the agency replies on the FB message containing words such as “brief, work” within 10 seconds. It has sent briefs for campaigns promoting a rubber soup, jumping shoe, sparkling ring, ancient crossword or a sweet bulldozer... In the first four days he sent more than 370 messages via chat and hired a new talent into the agency. SEE OUR FB
MEFLÓN TOOK OVER THE INTERNET
Zaraguza made 6 out of the 7 most watched ads on YB in CZ. Fofola and Mr. Meflón stories had over 1 million views each. We also introduced the first Snapchat from the dog’s perspective that you just have to see :) SEE ADSSEE SNAPCHAT

SEPTEMBER

THE GREATEST ENGAGEMENT IN THE AUTOMOTIVE CATEGORY
Testing the Kodiaq in Mallorca? It’s a YES in September :) After the last year’s Youtube Rewind takeover, we started to make for our client ŠKODA Auto Czech Republic a Youtube content in the form of a few series. In September we became the part of “the fastest-growing Youtube channels in the Czech Republic.” READ THE PR MESSAGESEE VIDEO

OCTOBER

HISTORIC SUCCESS ON EURO EFFIE
Zaraguza was awarded with the golden Euro Effie for the record sales of Kofola in CZ and SR. Fofola became one of the most effective campaigns in Europe! It is the first-ever golden Euro Effie in the history of Slovak and Czech advertising and we already know that the next campaign episodes with Mr. Meflón managed to sell even more Kofola :)
GOLD FOR THE “KLÁVEFNICA” (lisping keyboard) AT THE GOLDEN DRUM
Collecting European awards went on. We won gold for the Fofola keybaord at the Golden Drum Festival in the category Mobile. The keyboard had more than 80 000 downloads. SEE CASE STUDY

NOVEMBER

WE’VE GOT THE 3 TOP ADS OF THE YEAR
According to experts and a public voting, Fofola won the competition TREND Campaign of the year 2016. The expert jury from the magazine Stratégie chose our “Prasiatko na burze“ (Piggy on the market) as the best Event&Sales Promo and in Social media category we dominated with the First Snapchat story from dog’s perspective. SEE PIGGY ON THE MARKET
WE ARE THE SILVER AGENCY OF THE YEAR AND THE TOP EFFECTIVE AGENCY
Our brave ideas could not have been rewarded better at the end of the year. For the first time ever we achieved the “A” award and became the second most successful agency of the year (we missed the first spot by only few points). Besides that we became the most effective agency of the year in Slovakia.
THE MOST EFFECTIVE REBELLIOUS CAMPAIGN
Unusual mix of ingredients in the Študenstká Pečať chocolate inspired us to a multichannel campaign the Chocorebels in which we parody pedant chefs as they make chocolate in boring TV and online ads. This campaign that we made for Nestlé, achieved the best results in its category. SEE ADS
WE WON THE CZECH EFFIE AGAIN WE WON THE CZECH EFFIE AGAIN
For the second time in the history, a Slovak agency managed to win a prize at the Czech EFFIE - it was Zaraguza once again. New Fofola stories with Mr. Meflón earned us a bronze medal due to the record sales by our western neighbors. SEE APPLICATION

DECEMBER

SUCCESS OF THE FAIRYTALE BLANKET
Our FB status for Popradský čaj caused with its 3 000 comments a little pre-Xmas mania. People had a chance to win a unique blanket with embroidered holiday TV schedule with the most favorite Christmas fairytales.
SEE AD
ZARAGUZA BRAVE TOUR 2
Last year we met with more than 1 000 students during our tour. This year we also took part in many schools and conferences and we presented in front of more than 4 000 marketing communication lovers. Google gave us a chance to present our experience on the Youtube day and on the Google Performance and Branding Summit 2016. Booking for the next year has already started so don’t forget to book yours.